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Omnissa downplays its VMware past in official launch
News that VMware’s former End User Computing (EUC) division is now officially called Omnissa — and that reference to the former was mentioned only in a footnote in the firm’s press release — is not surprising at all, said Shannon Kalvar, research director of virtual client computing at IDC.
Yesterday marked the official launch of the new organization, now owned by Menlo Park, Calif.-based KKR. The global investment firm paid $4 billion for VMware’s EUC division in a deal announced in late February, only a few months after Broadcom’s $69 billion acquisition of VMware was finalized. The EUC division purchase included Horizon, a desktop and application virtualization platform, and Workspace One, a unified endpoint management platform for the enterprise.
Instead of dwelling on the past, the Omnissa executive team, which includes Shankar Iyer as the firm’s CEO and who formerly headed up the VMware EUC division, has an opportunity to “come out and really lay out a vision for end user computing in an era where companies are increasingly very much digital and becoming AI driven,” Kalvar said.
“By that, I don’t mean all the excitement about LLMs,” he added. “But there have been tremendous advancements in hundreds of different kinds of models for predictive and interpreted analytics, for all kinds of things,” he said.
There is, he said, also an opportunity to say, “OK, we are stable now, but we can go further, we can do more.”
John Annand, practice lead at Info-Tech Research Group, said that as “Broadcom has continued its attempts to mend fences following the acquisition of VMware, we now finally know the outcome of the division they did not want to take into the new partnership.”
Annand described Omnissa as a company that is “aggressively looking to retain the former VMware client base by appealing to the goodwill VMware used to have in both the enterprise and reseller partner space. Senior staff in operations, engineering, marketing, product, and, of course, the new CEO, Shankar Iyer, are all familiar faces for those who took the EUC track at past VMWorld conferences.”
Combine these staff choices, he said, with the “vision and value statements, and the messaging seems clear: ‘We will be the company you used to like doing business with.’”
Omnissa is “wasting no time reaching out to industry analysts to schedule briefings and invite us to attend their Omnissa Live conference” on July 23, Annand said.
“I imagine over the next 20 days, in the lead-up to their conference, we’ll begin to get a sense of their partner program and pricing models. Certainly, these are topics that are foremost on the minds of former VMware customers. And whatever goodwill Omnissa hopes to retain will depend on a large part of how they respond to these questions.”
Position-wise, said Annand, “this is a great time for them, and it makes a lot of sense for them to move quickly. Citrix recently had to go back to the well in order to raise some more cash and is aggressively ‘evaluating’ its customer portfolio, which is to say focusing on strategic ones at the expense of nonstrategic ones. And while Microsoft continues to reimagine what an entirely cloud-native desktop experience might look like, enterprises need solutions that work with existing software and devices today and not just into the future.”
Annand added that the need for desktop and app virtualization, as well as end-user device management, “has not gone away by any means. Zero-trust and security requirements across all the different form factors, manufacturers, and operating systems we put in front of workers these days have exponentially increased the operational complexity of enterprise IT.”
The challenge for Omnissa will be, he said, “do they bring the same bag of well-rehearsed tricks to the party, or can they, without legacy VMware hanging around their necks, do something truly innovative? If not, then at least we’ll have some competition as Microsoft continues to win the EUC space by default.”
Forrester principal analyst Naveen Chhabra noted in an email, “Companies that use VMware EUC products and plan to continue to do so will have to deal with Omnissa for continued support unless they need no more vendor support. Support is critical for most large organizations for functionality, performance, and security reasons.”
Chhabra noted that VMware customers have had to navigate a lot of change, first adjusting to the Broadcom acquisition and then to EUC division’s sale to KKR. And they’re not done yet.
“Omnissa is a new company, new leadership. Clients will have to learn how to work with a new company, new policies, new roadmap, new licensing,” he said. “So it is not going to be as easy or straightforward as one may want or like. There are credible alternatives from vendors like HCL, Microsoft, IBM, and Ivanti, but, as always, transition/migration is not going to be pain-free.”
China sets its sights on human brain-computer interface standards
China aims to be among the first countries to begin developing standards for the future of brain-computer interfaces with the establishment of a new technical committee by its Ministry of Industry and Information Technology specifically for this purpose.
The ministry’s Brain-Computer Interface Standardization Technical Committee is currently fielding opinions and ideas on various issues associated with the technology and standards that the country already has set for its development, according to a press release published online by the Ministry.
These include developing and revising basic standards not only for the technology’s technical aspects, but also to hammer out issues around ethics and safety — which become increasingly more critical as technology that pushes boundaries for human-machine interaction advance.
The newly formed standards committee is currently soliciting comments regarding topics such as the “typical paradigms” of brain-computer interfaces; input and output interfaces such as brain information collection and preprocessing; and brain information encoding and decoding, data communication, and data visualization.
It’s also formulating and revising technical standards and test specifications for brain-computer interfaces in various fields, including medical, health, education, industry, and consumer electronics. It also will consider ethics and safety aspects such as the safety of emerging interface systems, as well as clinical applications of them.
Organizing standards leadershipOverall, the standards effort will attempt to create some kind of organization around stakeholders involved in China’s domestic brain-computer interface industry, including those in academia, research, and the tech industry itself.
The ultimate goals are “to focus on the hot spots of the industry and the needs of industry development, accelerate the research on the roadmap for the standardization of brain-computer interfaces, clarify the key directions and research and development priorities of brain-computer interface standardization, and coordinate and promote the formulation of brain-computer interface standards,” according to the release.
People have until July 30 to share their comments with the Science and Technology Department of the Ministry during the public announcement period.
The move supports China’s previously revealed three-year plan to establish itself as a global leader in computing standards, particularly for emerging technologies such as artificial intelligence. China is vying to strengthen its position in its ongoing technology race with the US and other nations taking the lead in tech that’s pushing the boundaries of how humans interact with machines.
Ethics to play a key roleWhile many technology standards efforts focus on interoperability, stewards for technologies such as AI and brain-computer interfaces — which push the boundaries of human-machine interaction — have a more pressing set of concerns, noted Brad Shimmin, chief analyst, AI & Data Analytics at Omdia. China’s new committee and groups such as the Institute of Electrical and Electronics Engineers (IEEE) in the US that seek to clarify these emerging standards will need to put ethical and safety considerations at the forefront of their agendas, he said.
“These organizations will be tasked with the difficult task of providing ethical guidance, providing a sustainable foundation upon which innovators can build solutions, as well as placing constraints on research and experimentation,” Shimmin said. “Such efforts can help to accelerate innovation while also ensuring that funded research conforms to the current socio-political expectations of the host country.”
Even with standards bodies such as the IEEE, the United States has historically encouraged aggressive research and experimentation with new technologies — up to a point, Shimmin noted. In the US, for example, Elon Musk’s brain-computer interface company Neuralink is currently in human trials with its surgically implanted brain chip, though it hit a snag this week when the second patient who was to receive the chip bowed out for medical reasons. As these trials evolve, however, organizations like the National Institutes of Health will continue to collaborate with lawmakers so they can step in to limit potentially dangerous research, he said.
Still, countries that can take a lead on the standardization of methods, interface mechanics, or materials used in creating human brain-computer interfaces, as well as the consideration of ethical issues, can “fuel national pride” that in turn drives investment in innovation and an influence on the global stage, Shimmin noted.
“Any country able to set the tone for highly impactful areas of innovation … can to a great degree shape the future of influence in that market, drawing in talented researchers and investors,” he said.
Still, no matter what standards bodies decide about human brain-computer interfaces, the pace of the technology will likely move very slowly — at least in the US, given that any meaningful use or market application will have to be approved by medical and healthcare regulators, experts said. This may give China’s standards efforts an edge if they are not limited by such a rigorous approval structure.
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